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March 06, 2014

TaylorMade-adidas making Dustin Johnson their poster boy

With his recent success and increasing popularity, Coastal Carolina University alumnus Dustin Johnson is increasingly becoming the poster boy for TaylorMade-adidas Golf, which has had an endorsement and club agreement with the Columbia native since he turned pro in 2007.

TaylorMade-adidas has released the second episode in its “adidas Golf Innovations” video series. In this episode, adidas Golf Tour staff professional Dustin Johnson, who averages over 12,000 steps throughout 18 holes, participates in several scientific experiments to determine just how much comfort impacts a golfer’s performance. The in-depth episode tests the cushioning properties of traditional golf shoes against the new adidas Golf pure 360 – the lightest, softest, most stable, and most comfortable premium golf shoe the company has ever created.

The pure 360 footwear collection, the next generation of adipure footwear, features classic styling, premium materials and advanced technologies for the ultimate in stability, flexibility and comfort.

John Brenkus, six-time Emmy Award winner, creator of “Sport Science” and New York Times best-selling author of “The Perfection Point”, hosts the series that brings the science behind each innovation to life. Tested both with and without the new apparel and footwear for consistency and accuracy, both athletes’ performances were closely measured and compared by highly advanced data capturing tools and were presented graphically through a series of unique and engaging videos – one for each of the six key technologies to be unveiled by adidas Golf throughout 2014.

The second of six videos is on adidas Golf’s YouTube page. It will also likely appear on adidasgolf.com.

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