How can anybody still be undecided in this election? Why? How? What does that voter look like? Interesting reading today from the good folks over at the Journalist's Resource blog:
As a general rule, political scientists find that undecided voters are less involved in politics, less informed on issues, less attentive to news — and much harder to reach through media streams. Many vote in presidential election years but not in lower-profile mid-term elections; and many will, if asked, describe themselves as independent voters.
On this topic, an element of analytical caution is in order. It is worth remembering that, in September 2012, it was assumed by many in political circles that the electorate had hardened in its views and there was an increasingly narrow band of undecided voters. Yet, movement in the post-presidential debate polls strongly suggested that prior survey research underestimated the size of the undecided population – or at least those who were “persuadable.”